Privacy Policy

Effective date: October 30, 2026 (updated November 9, 2026)

This Privacy Policy explains how California Pain Consultants (“we”, “us”) collects, uses, shares and protects information when you visit californiapain.com, request an appointment online, or agree to receive text messages or emails from us. It also explains your cookie choices and your rights under California law, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, the “CCPA”).

Your Health Information

Information you share with us as a patient, including what you enter in our appointment request form about your pain, insurance and date of birth, is protected health information. It is handled under the federal Health Insurance Portability and Accountability Act (HIPAA) and California’s Confidentiality of Medical Information Act, as described in our Notice of Privacy Practices, which is available at any of our clinics or on request. Protected health information is not sold, and it is not used for advertising.

Information We Collect

Information You Give Us

Appointment requests: your name, phone number, email address, date of birth, insurance, preferred clinic, whether you are a new or current patient, whether you are a veteran, and anything you tell us about your pain.
Messaging preferences: your consent to receive text messages and emails, and your opt-out requests.
Anything you send us when you call or email.

Information Collected Automatically

How you found us: the website or ad that sent you (for example, an ad click identifier or campaign tag in the link), the first page you visited, and the type of device you used. We keep this with your appointment request so we know which of our efforts help patients reach us.
Website use: pages viewed, approximate location based on IP address, and browser and device type. This is collected through Google Analytics only if you accept Analytics cookies.
Choices stored on your device: your cookie choices, accessibility settings and language preference are stored in your browser so the site remembers them.

How We Use Information

To respond to your appointment request, schedule your visit and provide care.
To send appointment reminders, scheduling updates and other messages you agreed to receive.
To operate, secure and improve our website, including fixing problems and understanding which pages are helpful.
To measure which of our advertising leads to appointments, only if you accept Advertising cookies.
To meet our legal and regulatory obligations, including keeping records of your consent.

Cookies and Similar Technologies

Cookies are small files a website stores in your browser. We group them as follows:

Necessary (always on): keep the site secure, run the appointment request form, and remember your cookie choices, accessibility settings and language. These do not track you across other websites.
Analytics (off until you accept): Google Analytics 4 helps us understand how visitors use our pages. We do not send your name, contact details or health information to Google Analytics.
Advertising (off until you accept): Google Ads and Google Tag Manager let us measure whether our ads lead to appointment requests and may be used to show you relevant ads on other websites.

Analytics and Advertising cookies stay off until you choose “Accept all” or switch them on. We use Google Consent Mode: until you accept, Google’s tags may send limited signals that do not use analytics or advertising cookies. Our Spanish translation uses Google’s website translator, which sets a cookie only after you choose “Español”.

Your Privacy Choices

Change your cookie choices at any time with the “Your Privacy Choices” link at the bottom of every page. Your choice is saved on your device for 12 months.
Global Privacy Control: if your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information, and Advertising cookies stay off.
Text messages: reply STOP to any message to opt out. Reply HELP for help.
Emails: use the unsubscribe link in any marketing email.

We do not sell personal information for money. We share information only:

With service providers who work on our behalf under contract, such as our website hosting provider, the email service that sends our staff appointment alerts (these alerts contain no patient details), our text-messaging and phone carriers, and Google for analytics and advertising measurement when you have accepted those cookies.
If you apply for a payment plan, you apply on Cherry’s own website (pay.withcherry.com), and Cherry handles your application under its own privacy policy. We receive only what Cherry shares with us to process your plan.
With your health plan and other providers as needed for your care, as described in our Notice of Privacy Practices.
When required by law, to protect rights and safety, or as part of a business transfer.

Under the CCPA, allowing Google Ads cookies may be considered “sharing” personal information for cross-context behavioral advertising. This happens only if you accept Advertising cookies, and you can opt out at any time through “Your Privacy Choices” or with a GPC signal. We do not knowingly sell or share the personal information of anyone under 16.

Text Messaging (SMS) and Email

When you check the consent box on our appointment request form, you agree to receive text messages from California Pain Consultants: appointment reminders, scheduling updates, patient service notifications, office follow-up and general informational messages.
Message frequency varies and will not be more than 2 messages per day unless there is a notification event. Message and data rates may apply. Consent is not a condition of receiving care.
Your consent applies only to California Pain Consultants. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties.
We keep records of when and how you opted in or out, as required by the Telephone Consumer Protection Act and carrier rules. We honor the National Do Not Call Registry.
Reply STOP to opt out or HELP for help, or contact us using the details below. Full terms: SMS Terms and SMS Privacy Policy.

Your California Privacy Rights

If you live in California, you have the right to:

Know what personal information we collect, use and disclose about you, and to get a copy of it.
Delete personal information we collected from you, subject to legal exceptions (for example, medical records we must keep).
Correct inaccurate personal information.
Opt out of the sale or sharing of your personal information.
Limit the use of sensitive personal information. We use sensitive information only to provide the care and services you request.
Not be discriminated against for using any of these rights.

To make a request, email [email protected] or call (858) 571-3630. We will verify your request by matching information you give us with information we hold, and respond within 45 days (we may extend once by another 45 days and will tell you why). You may use an authorized agent; we may ask for proof of their authority. Protected health information is governed by HIPAA and our Notice of Privacy Practices rather than these CCPA rights.

How Long We Keep Information

Appointment requests are kept while we use them to contact and schedule you, and then as long as needed for our records and legal obligations. Medical records are kept as long as the law requires.
Records of cookie and messaging consent are kept to show we followed your choices.
Analytics data is kept according to our Google Analytics retention setting.

How We Protect Information

Appointment requests are sent over encrypted connections and stored in a secure, password-protected system that only authorized staff can access. Staff email alerts never include patient details. No system is perfectly secure, but we use reasonable safeguards appropriate to the information we hold.

Children

Our website is not directed to children under 13, and we do not knowingly collect personal information from children online. A parent or guardian should contact us to request an appointment for a minor.

Accessibility

You can adjust text size, contrast, spacing and more with the accessibility button on every page, and view the site in Spanish with the “Español” switch. To receive this policy in another format, call (858) 571-3630. See our Accessibility Statement for more.

Changes to This Policy

We may update this policy as our practices or the law change. We will post the new version here with a new effective date.

Contact Us

California Pain Consultants
5395 Ruffin Road, Suite 204, San Diego, CA 92123
Email: [email protected]
Phone: (858) 571-3630